Our guiding principles

• Our steel moves a variety of sectors.
• Innovation and investments safeguard our future.
• We wish to continually improve our leading position as a manufacturer of cold drawn steel.
• We perform intensive quality and environmental assurance checks to safeguard our processes and activities.

• We work on the basis of swift decision-making, flat hierarchies and a high degree of flexibility.
• We cooperate with our customers to find solutions—displaying commitment, fairness and creative initiative.
• Our relationships with our customers, employees and suppliers are based on partnership.

• We are proud of our long tradition.
• We operate in a sustained and environmentally compatible manner which is gentle on resources.
• We wish to prevent and avoid pollution of the environment.
• We are committed to complying with the applicable environmental laws.
• We wish to safeguard our location for future generations.

• Our economic success secures the existence of the company and maintenance of our jobs.
• We act in a cost-conscious manner and supply at fair market prices.
• We work to continually increase productivity while reducing costs at the same time.

• We work together: on the basis of mutual respect, open information and candid criticism.
• Our leadership is defined by clear structures, clear responsibilities and extensive participation.
• We practice teamwork with competent and self-confident employees.
• We communicate, motivate and inform—across all areas.
• We maintain structure, order and cleanliness in our workplace.

• We supply impeccable products of maximum quality.
• We support our customers—promptly, competently and reliably.
• Our customers’ requirements are our primary objective.
• We cooperate with our customers in the area of research and design.
• We rely on the very best suppliers.

• Our employees’ qualifications, experience and innovative ideas safeguard our success.
• We attach great importance to comprehensive initiation periods and ongoing training for our employees—regardless of their jobs or positions.
• We are all committed to creative collaboration and initiative.
• We motivate our employees in the form of appropriate remuneration, good working conditions and participation in the company’s success.
• We offer our employees opportunities to develop and perspectives for the future.
• We promote safety and health—both in the workplace and among local residents.
• We wish to have satisfied employees who can identify with our company.